The importance of company naming - how to name a company

The importance of company naming - how to name a company?

【1】The unique trademark name owned by the company and the trademark name of an internationally renowned enterprise

If you choose the unique trademark name of another company as your domain name, you may be sued, especially when the registered domain name is a well-known trademark of a famous international or domestic enterprise. In other words, when an enterprise selects a domain name, it is necessary to pay attention to whether the domain name selected is the registered trademark of other enterprises.

【2】The company's service or product service object

Which type of person is the company's products to be sold and who is the service object? This should be clear. Is it a man or a woman, an adult or a child, a Chinese or a foreigner, a high-end or a lower-class person, etc., which are called product market positioning. The primary question of product naming is whether it follows the principles of communication and its content. It may be easy to achieve in spreading. For example, a few years ago, there was a mineral water called "其未" “ it became very popular immediately; whether there is any content determines whether the product can stand firm in the market for a long time.

【3】Before naming a company, it is necessary to clarify the business projects of the company

All our companies plan how to operate after they have business projects, and then plan how to form a unit. When naming a company, you must be clear about the project you want to operate, and the name you are given must be related to the project you want to operate. You can't hang a brand of "Shangri-La Shoe Company" on the door of the shoe store, and mark it on the hair salon "Guangming Hair Salon" on the hair salon. If you are operating "glasses", you should name it around "light" and "bright" and "bright" %. If you are wearing hair, it should have a bit of beautiful taste and youthful atmosphere.

【4】The rationality and legality of company naming

This is not a big problem at all. You cannot be confused about naming a company by yourself and explain it at will. For example, the recent “ "Ren Rou Buzi", “ Chengdu Snacks, “ Flying Silky ” etc. First of all, celebrities are required to have high cultural qualities and legal knowledge related to the company's name. If the name of a company makes a joke, it is like drawing a deformed satirical cartoon for yourself, it will help the company and make negative advertisements. It is a name that goes against people's common sense and legal provisions, but it goes against your wishes.

【5】The company's naming must conform to the corporate philosophy.

The name of the company should be based on the company and be consistent with the company's service purpose, which will help shape the corporate image. Corporate philosophy clarifies the business philosophy, business policies and spiritual slogans of the enterprise in a manner that "enterprise communication" is the origin of corporate image positioning and dissemination, and it is also the central structure of the CI system.